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  • šŸ“ā€ā˜ ļø Your Calendar Is the Real Due Diligence

šŸ“ā€ā˜ ļø Your Calendar Is the Real Due Diligence

(and how to prepare)

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Forget your SOPs.
Forget your revenue.
Forget your vision board.

If I want to know whether your company is sellable,
I’m not looking at your financial model.

I’m looking at your calendar.

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🌟 Industry Trends: Hire your first AI employee. If you’ve already got an automated phone tree, I bet AI can do a better job. (Link)

šŸ Extra Credit:
Consulting firm competitive strategy in one tweet. (Link) My personal favorite ā€œStrategy is not choosing the best market to be in, but choosing the market where you have a clear competitive advantage.ā€

Here’s what most founders say when they want funding or want to sell:

ā€œI’ve built a great team.ā€
ā€œWe have systems in place.ā€
ā€œThe business isn’t dependent on me.ā€

-Every founder I talk to

Then we look at their week…

  • 16 sales calls

  • 5 client emergencies

  • 7 hours reviewing copy, creative, or ops work

  • And one lonely hour marked ā€œstrategyā€ā€¦cancelled three times

Your calendar is your audit trail.
It shows if you’re still the bottleneck.
It shows if your team can’t move without you.
It shows if you’ve built a business or a burnout cycle.

Buyers and investors don’t just want revenue.
They want repeatable, team-driven revenue.

Here’s what your calendar should start to show if you’re building something scalable:

  • Sales reviews, not sales calls
    You’re empowering closers, not being the only one closing.

  • Weekly dashboards, not daily decisions
    You’re not firefighting, you’re course-correcting.

  • Thinking time
    If there’s no white space in your week, there’s no white space in your company.

And if you want a premium valuation?

Get off the calendar completely.

My last company had 200 contractors.

Sounds impressive…
until you realize I was involved in every decision above $2,000.

My calendar was packed.
I was proud of being in every loop.
Then I tried to take a week off and the whole operation cracked.

That’s when I realized:
If I walked away, the business would too.

Buyers sniff that out in minutes.
Investors see the liability.

Today, I use my calendar like a scoreboard.

If it’s full of ops? I failed.
If it’s full of 1:1s with high performers? We’re growing.
If it’s got nothing but strategy and leverage? That’s the win.

Your action items this week:

This week, do a calendar audit.

Ask yourself:

  • What meetings am I in by habit, not necessity?

  • What decisions would I trust someone else to make if I got out of the way?

  • What part of this week created long-term wins?

Then block time for what actually matters.
Leadership isn’t just what you say…
It’s what you schedule.

See you next week.

-Kinza

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