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- š“āā ļø Your Calendar Is the Real Due Diligence
š“āā ļø Your Calendar Is the Real Due Diligence
(and how to prepare)


Forget your SOPs.
Forget your revenue.
Forget your vision board.
If I want to know whether your company is sellable,
Iām not looking at your financial model.
Iām looking at your calendar.
Best Links
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š Extra Credit:
Consulting firm competitive strategy in one tweet. (Link) My personal favorite āStrategy is not choosing the best market to be in, but choosing the market where you have a clear competitive advantage.ā
Hereās what most founders say when they want funding or want to sell:
āIāve built a great team.ā
āWe have systems in place.ā
āThe business isnāt dependent on me.ā
Then we look at their weekā¦
16 sales calls
5 client emergencies
7 hours reviewing copy, creative, or ops work
And one lonely hour marked āstrategyāā¦cancelled three times
Your calendar is your audit trail.
It shows if youāre still the bottleneck.
It shows if your team canāt move without you.
It shows if youāve built a business or a burnout cycle.
Buyers and investors donāt just want revenue.
They want repeatable, team-driven revenue.
Hereās what your calendar should start to show if youāre building something scalable:
Sales reviews, not sales calls
Youāre empowering closers, not being the only one closing.Weekly dashboards, not daily decisions
Youāre not firefighting, youāre course-correcting.Thinking time
If thereās no white space in your week, thereās no white space in your company.
And if you want a premium valuation?
Get off the calendar completely.
My last company had 200 contractors.
Sounds impressiveā¦
until you realize I was involved in every decision above $2,000.
My calendar was packed.
I was proud of being in every loop.
Then I tried to take a week off and the whole operation cracked.
Thatās when I realized:
If I walked away, the business would too.
Buyers sniff that out in minutes.
Investors see the liability.
Today, I use my calendar like a scoreboard.
If itās full of ops? I failed.
If itās full of 1:1s with high performers? Weāre growing.
If itās got nothing but strategy and leverage? Thatās the win.
Your action items this week:
This week, do a calendar audit.
Ask yourself:
What meetings am I in by habit, not necessity?
What decisions would I trust someone else to make if I got out of the way?
What part of this week created long-term wins?
Then block time for what actually matters.
Leadership isnāt just what you sayā¦
Itās what you schedule.
See you next week.
-Kinza
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